DFW continues to be one of the most active real estate markets in the country, but "active" looks different depending on which suburb and which price band you're in. Here's what's happening specifically in the Collin County and North/East DFW corridor where I work.
Corporate relocation is still a real driver
DFW continues to absorb major corporate relocations, and that's translating to demand in specific corridors. The Legacy West / Plano / Frisco corporate campus zone keeps pulling buyers who need proximity to major employers. Sherman's semiconductor investment is a longer-term story but is already showing up in local demand. Each relocation cohort tends to focus on a geographic zone around their office — which means buyer demand is concentrated and directional, not evenly distributed across the metro.
Builder incentives have held up
In the communities where new construction is most active — Melissa, Celina, parts of McKinney and Prosper — builders have maintained meaningful incentive packages: rate buydowns, closing cost contributions, and design center credits. Those incentives are more negotiable than they appear on the rate sheet, especially in communities with high active inventory. If you're buying new construction in one of these markets, don't accept the first incentive package as the final offer.
The resale market is more price-sensitive
Resale homes in the $450K–$650K band — the heart of the Collin County market — are taking longer to sell than in 2021–2022. Homes that are priced precisely for current comps are moving. Homes that are priced at aspirational levels are sitting. Buyers in this range are more likely to ask for concessions, and sellers who aren't willing to engage on concessions or price adjustments are seeing their listings extend.
The Sherman story is worth watching
Sherman, TX is 64 miles north of Dallas and wouldn't make most buyers' shortlists. But the semiconductor and manufacturing investment flowing into the Grayson County area is real, and it's beginning to move local real estate. Price-per-square-foot in Sherman is still dramatically below the Collin County market. If you're a remote worker or someone whose employment is tied to the growing local job base, it's worth understanding now before that gap closes.
Inventory in established suburbs is tight
Plano, Murphy, and parts of Allen continue to have tight resale inventory. Homes that feed into top-tier school districts and are priced accurately are moving quickly. If you're buying in one of these markets, being ready to act — pre-approved, clear on your criteria, with a Realtor who can move fast — matters more than in markets with deeper inventory.
Questions about a specific suburb or price band?
Mike watches this market daily. Reach out with your specific situation and he'll give you a current read.
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